Brilliant Hotels Expands Charity Support


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The owners of Brilliant Hotel’s is boosting its charitable credentials with a new partnership, which will see all of our properties donating rooms and meals to charity fundraising events.

Trafford Hall Hotel is the first venue from Brilliant Hotels to offer up prizes for fundraising events through our work with not-for-profit organisation Charity Escapes.

Rooms and experiences from Brilliant Hotels - which owns venues including Ramada Cheltenham, Broadfield Park Hotel Rochdale, and The Royal Hotel in Crewe - will be listed on the Charity Escapes website with charities able to request the prizes for fundraising raffles and auctions.

The exclusive partnership means Charity Escapes will lead Brilliant Hotels’ corporate social responsibility, managing its charitable donations - which includes handling all charity requests - providing marketing reports, and updating the hotel on how much money its donations raise.

Charity Escapes is a non-profit organisation that aims to make charitable giving and fundraising easier for its 200 business partners and charities alike. To date, it has helped more than 500 charities raise more than £765,000. Charity Escapes asks in return for the prize donations for charities to highlight businesses’ donations online and in any marketing materials relating to the fundraising event.

Anoob Saban, Managing Director, of Brilliant Hotels said: “While it’s very important to us to support the local community and charities, it can be difficult to manage the many requests we receive. Hospitality is a busy industry and sometimes we don’t always have the time or resources to help out in the way we would want.

“Working with Charity Escapes means that the entire process is taken care of, and we can focus on our job of making sure guests are well looked after, while still fulfilling our corporate social responsibility.

“More importantly, once the event is over, Charity Escapes provides us a report covering the return on investment that the marketing and publicity has delivered, and how much was raised - something which is very important to us. In the past, we’ve donated things and never received feedback which can be deflating when you’ve put time and effort into helping out.”

Brilliant Hotels is a group of welcoming, affordable, hotels across the UK. Providing the ultimate destinations to work, rest, entertain and play, in the optimum style and comfort.

To find out more about Brilliant Hotels, visit:

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