A Royal Acquisition for Brilliant Hotels


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A hotel located on the high street in the town of Stone, Staffordshire has been bought. The sale of the Crown Hotel, near Stone Railway Station has now been confirmed by Brilliant Hotels.

Brilliant Hotels is a collection of growing hotels across the UK, with pre-existing properties in Manchester, Cheltenham, Sheffield, Rochdale, and Crewe. The Crown Hotel is the latest addition to the hotel group.

Conveniently located south of Stoke-on-Trent, Stone is a small, lovely Staffordshire town that is surrounded by multiple attractions such as Downs Bank, Monkey Forest, and Alton Towers all within driving distance; which attracts thousands of tourists a year to the town.

Anoob Saban, managing director of Brilliant Hotels and director, said: “We are absolutely delighted to take control of the Crown Hotel in Stone. It’s a fantastic historic hotel in an amazing location for visitors and businesses alike. We are excited to expand our work in the town and continue to play a crucial role in the development of this hotel.

“The Crown Hotel will be an excellent addition to our current portfolio. Brilliant Hotels also own and operate hotels in Manchester, Cheltenham, Sheffield, and Rochdale.”

Brilliant Hotels is a group of welcoming, affordable, hotels across the UK. Providing the ultimate destinations to work, rest, entertain and play, in the optimum style and comfort.

To find out more about Brilliant Hotels, visit:

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